In the news
My Float Face
Our new brand campaign focuses on the range of positive emotions people feel when using Float.
September 5, 2023
When you make software it’s natural to focus on the nuts and bolts of how the product works. But one thing we’ve seen consistently across our customers is that Float changes the way people experience their work lives, whether you work in finance or any other role where you incur work expenses.
Our new fall brand campaign focuses on these emotions – relief, confidence, even pure delight – in a series of portraits depicting everyday work scenarios.
If you can see yourself in one of these, it’s because we turned to our customers for inspiration. Your comments come through loud and clear in our conversations, both digital and IRL. We love seeing how Float has changed the way you feel at work.
Huge thanks to our creative partners Kailee Mandel, Renga, Distilled Creative and George Street Growth for bringing this campaign to life, in Float speed, no less.
Written by
All the resources
Corporate Cards
Top 5 Business Credit Cards with No Foreign Transaction Fees on USD Spend for Canadian Businesses in 2026
Foreign transaction fees are kind of like that tacky souvenir you really tried not to buy, but somehow ended up
Read More
Cash Flow Optimization
Best USD Business Solutions for Cross Border Banking in 2026
If cross-border banking has become a part of your everyday, you need a solution that benefits Canadian businesses first. Here's
Read More
Engineering
Productizing Uncertainty: How We Taught Our AI to Say “I Don’t Know”
Your LLM doesn’t know what it doesn’t know. So we built an AI system at Float that fixes that.
Read MoreSpend time and money
where it counts
Earn up to 4% interest on your cash balance and simplify business spending with corporate cards, accounts payable and expense management software.
